Client Industry:
Medical Devices – Neonatal & Pediatric Intensive Care
Scope:
Project Goal:
To attract strategic distributors and dealers by reinforcing leadership, vision, and momentum.
This campaign for Bird Meditech, a manufacturer of neonatal & pediatric ICU equipment, was designed not just as a call for dealership, but as a strategic invitation to co-lead innovation.
The brand message was simple:
“We are growing fast as leaders and are looking for Partners in our Success.”
But the impact was crafted through deep design psychology and visual storytelling.
Gestalt Principle – Common Fate:
The flock of birds metaphor illustrates a shared direction, building subconscious trust that partnership with Bird Meditech is aligned, structured, and visionary.
Color Psychology – Blue for Trust:
The use of sky blue triggers perceptions of trust, responsibility, and medical professionalism–subtly anchoring the brand's credibility.
Typography and Emphasis:
The word “Partners” is highlighted in bold, creating semantic contrast and drawing the viewer's eye exactly where it matters–collaboration.
Challenge:
How to differentiate a dealership ad in a highly technical and commoditized market?
Solution:
