UV
There are various interpretations for this 2 letter word. But the first and foremost that will come to your mind is what it relates with printing.
Yes! Very True!! We are talking about UV Special Effects Inks that we provide. We have a wide variety of them with various textures and finishes for a wide variety of substrates. Well that's nothing new. What's new is our interpretation of UV. Its YouWe.
Its all about 'You' developing new applications for growing your clients' business and make more money & We providing you the technology, products, training, support and all that it takes to make your business a grand success.
So let your clients not only see your job, but Touch it, Feel it and Experience it too.
Print advertisement created for a leading distributors of screen-printing inks and technology. The ad was published in a trade magazine for the screen-printing industry.
To reposition UV inks from being perceived as technical commodities to becoming enablers of innovation, experience, and collaboration in print.
The concept reframed the common industry term “UV” (ultraviolet) as “You & We” — a symbolic representation of partnership between the client (You) and the company (We). This interpretation served to shift the focus from product specification to shared innovation and business growth.
UV is not just a printing technology; it is a collaborative tool.
“It's all about 'You' developing new applications for growing your clients' business, and 'We' providing the technology, products, training, support and all that it takes to make your business a grand success.”
Typography: Oversized, color-separated letters “U” (blue) and “V” (red) to symbolize distinction and synergy between You & We.
Whitespace: Used to emphasize clarity, focus, and professional tone.
Copy Structure: Built in a narrative progression — curiosity > revelation > invitation to engage.
Sensory Language: "Touch it, Feel it, Experience it too" aligns with the tactile nature of UV finishes and leverages sensory psychology for recall and emotional engagement.
